Choice relaunches Radisson Individuals in Americas

CHOICE HOTELS INTERNATIONAL recently relaunched Radisson Individuals in the Americas as an upper-upscale soft brand targeting full-service, boutique and
independent hotels. This is the first time the brand is offered to owners since Choice’s 2022 acquisition of Radisson Hotels Americas.

The launch marks the company’s expansion into the upscale and upper-upscale segments, Choice said in a statement.

“Choice is a different company today than we were just a few years ago,” said Patrick Pacious, Choice’s president and CEO. “We’ve seen strong interest in our
upscale and upper-upscale brands, including Radisson, Radisson Blu, Radisson Red, Ascend Hotel Collection and Cambria. This reflects the strategic investments
we’ve made to provide value to developers looking to grow in these segments.”

Radisson Individuals is one of the fastest-growing soft brands globally, with more than 30 properties opened since 2020, including 15 franchised by Choice in
the Americas, the statement said.