Akash Manchanda’s Guide to Utilizing Micro-Influencers for Social Media
As digital marketing continues to unfold, brands search for micro-influencers as the authentic connectivity to audiences. Micro-influencers are people who have a following between 1,000 and 100,000 and have close ties with their niche or communities, thus more suitable for partnerships that can deliver authenticity beyond just reach. "A good partnership with micro-influencers will increase engagement, trust, and credibility," said Akash Manchanda, co-founder of VUI Live, a full-service live digital marketing agency.