How Selling Can Be Impacted by Effective Marketing Campaigns

When marketing is done well, it sets the stage for selling to be more successful. Marketing campaigns create awareness, generate leads, and build trust—factors that make selling easier. For example, a marketing campaign that educates customers about a product’s unique features and benefits can give the salesperson a strong foundation to build on. The salesperson doesn’t have to spend time convincing the customer of the product’s value, as the marketing effort has already done much of the work.

Marketing also helps shape customer perceptions and creates demand, meaning that salespeople have a warm lead that is already interested in the product, making the selling process more efficient.