What I am about to talk about isn’t unique to the menu board industry; it is done time after time when making purchasing decisions. Assumptions are made based on things you have read, seen or heard, but the personal experiences aren’t known until the process is complete. Unlike buying a loaf of bread or a new pair of shoes, buying a menu board, drive-thru, communications, or digital signage system is either a first-time occurrence or something done rather infrequently. This is why making assumptions or believing everything you hear is a dangerous proposition. Each product could have a list on to their own, however I’ll focus on some general questions which should be asked and that will help you maneuver past many unforeseen surprises.