The Impact of Upselling on Customer Perception and Brand Image

Upselling is a tool that can either enhance or damage a brand’s image, depending on how it’s implemented. This topic looks at how upselling practices influence customer perception of a brand. When done thoughtfully, upselling can enhance a brand’s reputation by demonstrating a commitment to customer satisfaction and offering quality products. However, aggressive or misleading upselling can create negative associations with a brand. This discussion explores the fine line between persuasive and pushy sales tactics, and how businesses can maintain a positive brand image while upselling effectively.